BRAND EXPERIENCE

Your brand. Fully realised in Korea.

DNEZ brings pop-ups, retail spaces, talent and communications together for international fashion and beauty brands.

From location planning and build-out to daily operations and campaign amplification, we manage every stage through one coordinated project.

Your brand. Fully realised in Korea.

DNEZ brings pop-ups, retail spaces, talent and communications together for international fashion and beauty brands.

From location planning and build-out to daily operations and campaign amplification, we manage every stage through one coordinated project.

Your brand. Fully realised in Korea.

DNEZ brings pop-ups, retail spaces, talent and communications together for international fashion and beauty brands.

From location planning and build-out to daily operations and campaign amplification, we manage every stage through one coordinated project.

POP-UP & SPACE

RETAIL ACTIVATION

TALENT & EDITORIAL

POP-UP & SPACE

RETAIL ACTIVATION

TALENT & EDITORIAL

ONE PARTNER. EVERY STAGE.

DNEZ brings venue planning, production, operations, talent coordination and communications together under one project plan and one point of contact.

STRATEGY & CONCEPT

Brand objectives, audience, budget, schedule and creative direction.

SPACE & RETAIL

Seongsu, Hannam and Itaewon: location scouting and lease coordination. Department-store and mall pop-ups, plus weekly or monthly placements including The Hyundai, Lotte Mall and Galleria, subject to venue agreement.

DESIGN & BUILD

Spatial design, interiors, fabrication, installation and on-site setup.

ON-SITE OPERATIONS

Staffing coordination, launch preparation, daily operations and close-out.

TALENT & CREATORS

Celebrity and K-pop invitation coordination, mega influencers, YouTubers and DNEZ’s Korean fashion, beauty and lifestyle influencer pool. Casting depends on the brief, budget and availability.

PRESS & AMPLIFICATION

Fashion media, SNS magazines, press content discoverable through Naver and Google, creator content and secondary social amplification.

From the first brief to the final follow-up, one coordinated team.

PROJECT PROCESS

Review positioning, products, pricing, audience, budget and preferred dates.

Brand & Product Review

Agree the experience concept, venue approach, deliverables, schedule and quotation.

Concept & Scope

Coordinate venue proposals and talent invitations, subject to individual agreement.

Venue & Talent Planning

Review available data and coordinate follow-up social content, creators and paid media.

Review & Amplification

Manage interiors, setup, launch content and agreed on-site operations.

Production & Operations

CREATE WITH DNEZ

Planning a pop-up, retail placement or brand launch in Korea? Connect
with DNEZ to discuss your scope, timing and budget.

Planning a pop-up, retail placement or brand launch in Korea? Connect with
DNEZ to discuss your scope, timing and budget.

BRAND EXPERIENCE

BRAND EXPERIENCE

ONE PARTNER. EVERY STAGE.

STRATEGY & CONCEPT

STRATEGY & CONCEPT

STRATEGY & CONCEPT

SPACE & RETAIL

SPACE & RETAIL

SPACE & RETAIL

DESIGN & BUILD

DESIGN & BUILD

DESIGN & BUILD

ON-SITE OPERATIONS

ON-SITE OPERATIONS

ON-SITE OPERATIONS

TALENT & CREATORS

TALENT & CREATORS

TALENT & CREATORS

PRESS & AMPLIFICATION

PRESS & AMPLIFICATION

PRESS & AMPLIFICATION

From the first brief to the final follow-up, one coordinated team.

From the first brief to the final follow-up, one coordinated team.

Step #1

Brand & Product Review

Step #2

Concept & Scope

Step #1

Brand & Product Review

Step #2

Concept & Scope

Step #3

Venue & Talent Planning

Step #4

Production & Operations

Step #5

Review & Amplification